Cradles to Crayons

Cradles to Crayons

Every year nearly 20,000 volunteers pass through the cheery doors at the Cradles to Crayons Giving Factory to sort, package and distribute clothes, books and toys to 45,000 disadvantaged young children in Massachusetts. Moving to a much larger warehouse, Cradles to Crayons recognized their need to design the layout so that large number of volunteers can easily navigate the large space, clearly understand their tasks and maximize their efficiency during their limited time on site. In partnership with the Boston Children's Museum, Theory One designed engaging wayfinding and informational graphics and a new factory logo including a smoke stack that pumps love.