Renowned author and illustrator, Eric Carle, had a dream: create a museum dedicated to the joy and power of picture book art. Theory One partnered with the Museum and the talented DevCollaborative team to provide content strategy and a new website design. To showcase the rich and colorful collection of art and stories offered on the site, we developed an elegant suite of colors and typography. We also worked closely with Museum staff to design Drupal-savvy page layouts closely aligned with the needs of Museum visitors, scholars and the general public, as well as the Museum’s marketing and fundraising staff. We guarantee a visit to The Carle, online or in person, is a delight!